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marketing·lash

Lash New Client Offers: The Offer That Converts to Fills

How to structure the new client offer so they rebook the first fill — without giving away margin.

October 28, 2025·6 min read
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retention·lash

Lash Client Retention: The Rebook Rate That Predicts LTV

Why your at-chair rebook rate is the single metric that predicts a lash studio's LTV — and how to move it.

October 26, 2025·7 min read
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retention·lash

Lash Loyalty Programs: Rewards That Raise Average Ticket

Tiered perks — retail credit, upgrade to volume, early booking — that increase average ticket by 18%.

October 26, 2025·7 min read
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