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#unlimited-membership

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pricing

Unlimited Class Packs: When Unlimited Is a Growth Lever and When It's a Margin Trap

The economics of unlimited plans — utilization rates, average visit frequency, and the price point that makes them profitable without killing capacity.

December 29, 2025·6 min read
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pricing·crossfit

CrossFit Membership Pricing: The Rate Tiers That Stop Athletes From Price-Shopping

Membership rate structures — unlimited, 3x/week, drop-in — with the math on which tier mix maximizes revenue per square foot.

October 27, 2025·7 min read