Brow Lamination Add-On Pricing for Lash Studios

Use the Shared-Setup Method to set a brow lamination price with lash lift bookings. Charge only for the extra chair minutes the brows add, but charge those minutes at a higher rate than your standalone menu. The client still pays less than booking both separately, and your combo earns more per hour than either service alone.

What should a brow lamination add-on cost with a lash lift?

Price the add-on so it earns more per chair-minute than either standalone service, then show clients a combo total below the two separate prices.

Start with your own standalone numbers. Divide each price by the chair minutes it actually takes, from recline to mirror. That gives you a revenue-per-minute floor. The add-on price is the extra minutes multiplied by a rate above that floor.

Here is the menu we use as a worked example for the rest of this post. A lash lift is $85 for 60 minutes. A standalone brow lamination is $75 for 50 minutes. When the brows are booked with a lift, they add 30 minutes. At $55, the add-on earns $1.83 per minute, and the $140 combo earns $1.56 per minute across 90 minutes. The client pays $20 less than booking the two separately.

Why should the add-on earn more per minute, not less?

Because the combo removes your most expensive minutes: consultation, cleanse, and the gap between clients. The brow minutes left over are pure service time.

Most menus price the add-on below the standalone per-minute rate because it feels like a bundle. That is backwards. Your 50-minute standalone lamination pays for intake questions, a cleanse, mapping, before photos, checkout, and room turnover. None of that repeats when the brows ride on a lift. The client is already reclined, cleansed and photographed.

Picture a Saturday with six 90-minute combos instead of twelve separate appointments. You have six fewer turnovers, six fewer confirmation messages, and six fewer chances of a no-show. The discount belongs in the client's total, not in your rate.

How many minutes does the add-on really add to the chair?

Time it on your own clients for two weeks. Experienced techs interleave the brow steps into lash processing; newer techs need the full sequential block.

Here is the procedure. Start a timer when the client reclines and stop it when they sit up at the mirror. Log lash-only and combo appointments separately for every tech. After two weeks, subtract the average lash-only time from the average combo time. That difference is your add-on duration.

You will usually find two numbers, not one. A senior tech who starts brow mapping while the lash setting lotion processes might add 25 minutes. A tech in their first year who finishes the lashes before touching the brows might add 40. If your booking system gives everyone 30, the newer tech runs late from the second appointment onward. Set durations per tech and keep the price the same.

What does the labor in the add-on actually cost?

With skincare specialists earning a median hourly wage in the low $20s, thirty extra minutes costs roughly $10 to $12 in wages before commission, kit product, and payroll taxes.

The Bureau of Labor Statistics does not publish a separate category for lash artists. The nearest federal benchmark is skincare specialists, whose median hourly wage in recent BLS data sits in the low $20s. The same page notes that a meaningful share of skincare specialists are self-employed. That matches what many lash studio owners see: a lot of their talent is renting a room or working on commission rather than drawing an hourly wage.

If you pay commission, run the add-on through your split. At 40% commission, $22 of the $55 add-on goes to the tech. Then cost your product honestly. Divide what you paid for the lamination kit by the number of services you actually got out of it, and count the sachets you opened and threw away. That figure is usually lower than the box claims.

How should the combo appear on your booking menu?

List brow lamination as an add-on inside the lash lift service, showing plus price and plus minutes, rather than as a separate competing service line.

On a phone screen, the client should see the lash lift and then one line underneath it: "Add brow lamination, +$55, +30 min." Keep the standalone brow lamination at $75 in its own category. When both prices are visible, the client can work out the $20 saving without you spelling it out.

Avoid a single "Lash and Brow Package" line with one price. Clients cannot see what they are saving, and your techs cannot sell the brows to a lift client who did not notice the package. Every extra screen in the booking flow also gives people a reason to quit, which is covered in our guide to recovering abandoned booking checkouts. Do not stack the combo on top of a first-visit discount. Our breakdown of designing a beauty studio intro offer explains why stacked discounts reset a client's sense of price.

Should brow tint be part of the combo price?

Offer tint as a separate line with its own intake checks, because federal rules on eyebrow and eyelash dyes are stricter than most menus assume.

The FDA's eye cosmetic safety guidance states that permanent eyelash and eyebrow tints and dyes have caused serious eye injuries, including blindness. It permits silver nitrate as a color additive only in professional-use products, at up to 4 percent by weight in a viscous gel, with a minimum age stated on the label and an application time of no more than 1 minute. It also has an import alert in effect for lash and brow dyes containing coal tar colors.

Turn those rules into steps at the desk. Make date of birth a required intake field, and block tint at booking for anyone below the age on your product's label. Before you put a product on the menu, check its label against the FDA limits. If you cannot tell which color additive a tint uses, keep it away from the eye area. Keeping tint as its own line means a client who fails one of these checks can still book the lift and lamination.

How do patch tests change your booking flow?

Require a recorded patch test before the first combo, and repeat it whenever you switch lotion brands, because reactions can appear after earlier uneventful exposures.

A review in the Journal of Cosmetic Dermatology looked at thioglycolate compounds, the active ingredients in brow lamination lotions. The authors flagged allergic contact dermatitis as a risk and recommended patch testing. They also said the evidence base is thin and much of it comes from hairdressers. That second point matters for your staff as much as your clients. The people with the heaviest exposure are the techs, so gloves and ventilation belong in your SOP.

A workable rule is a free 10-minute patch test booked at least 48 hours before the combo. Record the date and the lotion brand on the client profile. If no test is on file, the desk cannot attach the add-on.

When should the front desk offer the add-on?

Offer it in the confirmation message about 72 hours before the lash lift, which leaves enough time to book a patch test first.

Offering at checkout after the lift is too late, because the chemistry is already done. Offering at the chair to a first-time client with no patch test on file creates an awkward no. The 72-hour confirmation fixes both problems. One line works: "Want brows done at the same visit? It's +$55 and 30 minutes, and we can fit a quick patch test before then."

For returning clients who already have a test on file, the tech can offer it at the chair. Before the tech asks, the desk checks that there are 30 free minutes behind that appointment. Train this handoff the way you train rebooking, using the scripts in our beauty studio front desk training guide.

How do you rebook combo clients when the services wear out differently?

Rebook the lash lift before the client leaves, then check brows separately. Charge the add-on price only when both services share one appointment.

Lash and brow hair do not always grow out on the same schedule, and some clients' brows drop before their lashes do. Do not sell a combo series that assumes they wear out together. Book the next lift at checkout. Then, a week before that appointment, send a message asking for a brow selfie and whether they want brows again.

If a client wants brows on their own in between, they pay the $75 standalone price. The $55 add-on exists because setup is shared. Hold that line kindly, and the menu stays easy to explain. Our piece on beauty client retention covers how to set up these check-in messages.

When should you raise the add-on price?

Raise it when demand proves you can, and review it whenever kit costs change. Two signals matter most: attach rate and combo lead time.

Attach rate is combo bookings divided by all lash lift bookings for the month. Lead time is how far away your next open 90-minute combo slot is. When more than half of lash lifts include brows and the next combo opening is more than two weeks out, raise the add-on by $5. Leave the $75 standalone price where it is, so the visible saving shrinks a little rather than the whole menu jumping.

Give existing clients 30 days of notice. Never raise the lift and the add-on in the same month. One change at a time tells you which price the client actually reacted to.