Tag
#reactivation
retention·massage
Reactivating Lapsed Massage Clients: 45-Day Window
The 45-day reactivation window — and why reaching out earlier hurts conversion.
November 15, 2025·6 min read
retention·nail
Recovering Lapsed Nail Clients: SMS Over Email Every Time
Why nail clients respond to SMS 4x better than email — with a 7-day reactivation sequence.
November 6, 2025·6 min read
retention·lash
Winning Back Lapsed Lash Clients: The 10-Day Sequence
A 10-day SMS and email sequence that recovers 22-28% of lapsed lash clients.
October 29, 2025·7 min read
retention·yoga
Winning Back Lapsed Yoga Students: The 21-Day Sequence
A 21-day sequence of email, SMS, and one free-class trigger that reactivates 15-22% of lapsed yoga students.
October 20, 2025·7 min read
retention·pilates
Win Back Lapsed Pilates Clients in 14 Days
A 14-day reactivation sequence — email, SMS, incentive — that brings back 20%+ of lapsed pilates clients.
October 6, 2025·8 min read